Brand Story

As a dedicated long-distance runner and TRX enthusiast, I have experienced the state of "flow" countless times. Each workout is a form of meditation for me, and the endorphins released afterward bring me a deep sense of inner peace. It is this feeling that I want to share with you.

The idea for this brand was born from a simple yet persistent frustration: after nearly a decade of running, I still couldn’t find a pair of comfortable running shorts. Expensive leggings still chafed my skin with their seams, while loose shorts failed to securely hold my phone, distracting me every time I moved.

That’s when I asked myself: why not create a brand that offers truly comfortable activewear for women who love movement? We design leggings with minimal seams to prevent irritation, using breathable Lycra fabric, and thoughtfully placed pockets—so you can move freely, stay focused, and fully immerse yourself in the flow of your practice.

And that’s how FLOW FLOW came to be. Wear FLOW. Embrace your flow.

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